Just browsed through an article recently http://www.preservedwords.com/hell-pv.html about the 'death of Hell' or the idea that 'Hell is going out of fashion'. This can be seen in a number of ways.
1). Preachers dont preach on the subject as much as they use to (When last did you hear or preach a sermon on Hell?)
2). Newer bible translations use the word less & less.
3). Authors such as Rob Bell 'Love Wins' questioning the orthodox concept of Hell.
To this end, I try to contend for a well thought out biblical attitude towards hell in my
1). Reading: David Pawson "The Road to Hell" / "Once Saved, Always Saved?"
2). Preaching "One Hell of a Sermon" Luke 16:19-31 (some people say this is a parable, however parables do not mention names or know people, also if it is a parable, parables point to a greater truth what is the greater truth of the text?)
3). Hosting the drama production "Heaven's Gates & Hell's Flames" http://www.realityoutreach.org.uk/United_Kingdom/Contact_Us.html
We always see conversions for Christ when we host these free shows & it is a great way to get people to work together for the Gospel.
Have God day